A Tale of Two Campuses

A Tale of Two Campuses

By Dr. Kisholoy Roy

Globsyn Business School (GBS) is a management education initiative at the PG level that was started way back in 2001 in Kolkata. GBS was a strategic business unit of the Globsyn Group that had interests in Infotech, Skills training, Retail property development etc, and it is headed by Mr. Bikram Dasgupta.

GBS had its one and only campus at Salt Lake area in Kolkata till 2011 when the second campus came up at Amtala, a place that was in the outskirts of Kolkata and near to an area called Diamond Harbour. Any B-school has certain parameters which allow it to be judged and ranked. Starting with the quality of educators, the infrastructure, the discipline, the placement, the extra curricular activities of students and many more that allows a B-school to be compared to its fellow entities.

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When it comes to GBS, Salt Lake campus, it is observed that there is strict adherence to discipline standards set by the management of the institute both by the faculties as well as the students. Students of the campus have been found to be active and contributing members of the Rotaract and Yi-Net initiatives that have not just brought laurels to the institute but have also contributed to the character building exercise of students and their self-confidence which are so very important when it comes to cracking placements. So as mentioned, it is observed that students of this campus have done very well in placements as they have been placed in leading companies related to various industry verticals. Whenever any corporate connect programs have happened, visitors to the campus have been found to observe that the campus is extremely compact and very well organized in terms of infrastructure.

However when it comes to GBS, Amtala campus a huge difference was observed in terms of behavioral aspects of students and their overall conduct at the campus. Primary reason being that students were given leeway as they travelled to a difficult and somewhat inaccessible terrain commuting wise. The campus is built on a large plot of land but then the space has been largely misused and one of the main requirements for students coming to the campus in such an area is a suitable hostel which is lacking. Students are found that they are largely disinterested in extra curricular activities which does not provide any avenue for them to build their character or enhance their self confidence and this reflected on their placement record. One bright aspect of the Amtala campus however is that this is recognized by the AICTE while the campus at Salt Lake is not recognized and thus it gives PGPM to students while the Amtala campus offers PGDM. However to the industry a PGPM from Salt Lake campus is far more welcome than the PGDM from Amtala campus.

It is a matter of great surprise that how the management of a particular B-school can allow so much of disparity to crop and prosper over the years in its two campuses. This in marketing terminology does nothing but actually add to dilution of a service brand like a business school.